The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers. Before we look at the benefits of digital marketing, If your organization intends to embark on marketing activities through social media, it is important to understand some key metrics that you will encounter throughout your engagement process such as Reach, Engagement and Virality in order to have a better picture of the performance of your Social Media Marketing activities.